How SME can Benefit from Mobile App Development

Mobile App Development in 2017

We often hear the term mobile app development nowadays. Most of the time, we would assume that having a mobile app is reserved for big companies such as airlines, hotels, fast food chains, etc. While it is true that most highly prestigious companies already have their own mobile app, it doesn’t mean that small to medium enterprises (SMEs) can’t benefit from it.

Frontline mobile app development Singapore company has been in this industry for more than 6 years. We specialized in Android, iOS, and web app development, and we can tell you that mobile app can greatly boost your business. In fact, our clients include those from Fortune 500 companies as well as the local SMEs.

How Mobile App can Help SME

So, what are the ways mobile app can benefit SME? First, it brings you closer to the customers. When customers download your app, it will perpetually be on their phone screen. As a result, customers will be more likely to think of you first when they need a certain kind of product or service. Mobile app also makes you more accessible to the customers. They can browse products and make a purchase whenever and wherever they are. It is also easier for them to provide feedback, rather than having to call the customer service center. Next, mobile app is digital on online, which means all kind of data is automatically recorded. This kind of system will greatly reduce error in taking order, misspelling of name, wrong address, and many others. It can also save your time by the end of the day as you won’t have to manually key in data anymore. Finally, having a mobile app can help increase your revenue because it is in general easier for customers to make a purchase. Moreover, you can send push-notification to inform customers about the latest promotions that you have.

Having said all that, it is simple to see how SME can benefit a lot from having a mobile app. It is an investment that will be worth it in the wrong run. It is also sustainable as business should always adapt and respond to changes. In the near future, it is possible that having a mobile app becomes a necessity. Why not do it now and be at the forefront of the industry? Contact us for further inquiry: https://www.frontline.com.sg/contact/. Our in-house experts are ready to give consultation and solutions for your corporate mobile apps. so that you can have a clear idea before starting on the app development.

User Experience, SEO, and Mobile App

About User Experience, SEO, and Mobile App

User Experience is how people feel when they engage with your product or content. SEO stands for Search Engine Optimization which utilizes high quality content to get traffic to your website. Mobile App is the software application developed specifically for mobile devices. At a glance, there seems to be no connection between these three words. But let’s examine further.

UX and SEO for Search Engine Success

To make a website known to the people, it is best for it to appear high on the google search ranking list. While SEO deals more with keywords and links for the site to appear on relevant result pages, UX plays a role in making sure people have pleasant experience which results in organic sharing and distribution. Combined, UX and SEO will help you to optimize your product.

Mobile App for Business

It is certainly good to have a website. However, in this fast-paced world, mobile app development will provide numerous benefits for your business. First, it gives extra value to your product by making it more accessible to customers no matter where they are. Having a mobile app also increases your brand’s visibility and build a stronger brand name. Apart from that, mobile can serve as a more direct and effective way to engage with your customers. By maintaining communication, you can better retain customers’ trust. Finally, mobile app helps to boost your sales if trust is gained. Repeat purchasing is very possible. Moreover, by utilizing technology, workload and other cost can be reduced and profit increases.

Interested in UX, SEO, and Mobile app development?

Read more about How User Experience Affects SEO and Advantages of Having Mobile Apps in Your Business

User Experience in Mobile App Development

Mobile App Development

As discussed in the previous post, mobile app development is growing faster than ever. Businesses and enterprises, from neighborhood cafes to commercial airlines now have their own mobile app. And indeed, it creates a win-win situation for both the customers who gain easier access to various services, and the business itself as they can engage the customers directly.

However, to make the most out of mobile app development, it takes more than simply create one and put it on the apps store. Of course, there are many things to be considered. Functionality, platforms supported, and speed to name a few, but on top of them all is the User Experience (UX).

Why User Experience Is Important

The term user experience (UX) is quite self-describing, as it is really about how the users interact with certain brand or product (which in this case is the mobile app). So, a good UX is one that satisfies, or even surpasses the customers’ need. And that is exactly the first reason why UX is important. The last thing you want to happen is for customers to download your mobile app, try it, feel frustrated, and end up uninstalling it. Even if you have the coolest feature around, it is of no use if customers are frustrated while using it.

On the other hand, if your mobile app has top-notch UX, customers will be satisfied and deem the application to be useful. When it happens, people keeps coming back and engagement increased. Your brand gets a bunch of loyal customers. In addition, happy customers can also help in spreading positive word-of- mouth which increases your mobile app’s traffic.

How to Achieve Good User Experience

It literally takes a whole book to cover the elements of user experience. Don’t freak out just yet, though. In the most fundamental sense, it all starts with a good understanding of your mobile app’s target users. Conduct some research to figure out your customers’ demographic. Are you targeting youth or adults? Do they live in urban or rural area? What are their occupations? From those information, you can create some personas of your target customers. Each category may have different needs, and this process is truly essential to deliver a mobile app that can satisfy them.

Next, ensure that your mobile app has all the functionalities it needs. Not inadequate, not redundant, just right. Again, research can be useful to find which functions your customers need the most, what might be useful for them, and what may not. To establish good user experience, testing can also be done. It will help in discover how people are using the app, as well as areas to be improved.

Finally, you want your mobile app to be aesthetically pleasing and easy to navigate around. People do judge a book by its cover. No matter how advanced the features you have, poor design will quickly turn customers off. Oppositely, appealing interface and app design will make customers more willing to browse around. Other factors that should be considered is the navigation of your app. Complexity causes confusion, thus it is important to keep things simple and highly comprehensible. All these aspects combined together, you are now one step closer to create a mobile app that shines.

Mobile App Development in Singapore, Online Business Platform

What Is Mobile App Development
Mobile app development is the process whereby application software is developed specifically for mobile devices. Usually, mobile app is accessible through devices such as smartphone and tablet. Apart from those that are already pre-installed in the devices, you can also download apps from an online app store. In 2017, it is reported that the Apple has more than 3 million apps in its mobile app ecosystem. Games like Pokemon Go, online ride hailing platforms, and online food ordering have all been a big hit. As technology and smart devices are becoming more and more readily accessible to people worldwide, mobile app development is a rapidly growing field. Designers and developers are often contacted by businesses and enterprises to work on mobile app development.

The Benefits of Having A Mobile App
A common assumption is that only big companies need to have their own mobile app. And that is, in fact, wrong. Even small and medium enterprises can benefit from having a mobile app and stay in the front-line of their industry, here's why:

• Be ever visible. People are on their phone a lot, and imagine the exposure gained if the app icon of your business is there. By just being there, you are able to cross your customers' mind, increasing the chance for them to  think of your service.
• Increase customer engagement. Having a mobile app means that customers can easily reach you wherever they are. Transactions can be done in just a few clicks and moreover, consistent service and procedures are applied so that satisfying interaction is more guaranteed.
• Build customers loyalty. Mobile app development helps you to connect in direct and meaningful way with your customers. It is also possible to provide extra value for your customers by creating a loyalty program or app-only promotions. When customers have a good experience, chances are they gonna use the app again.

How To Create A Mobile App
Convinced to create a mobile app for your business, but have no idea where to start? Check out our post on how to create an app without programming! Alternatively, the easiest way to do this is to be in contact with digital experts who specialize in mobile app development. Mobile app developers are ready at your service, handling the app design according to your needs. The prices will usually vary depending on the complexity and the platforms supported. Therefore, it is good to have an idea of what functions you need for the app and its purpose.

Reviews Of Mobile App Development
Grab - Car, Taxi, Bike Booking App
An example of a very successful and popular mobile app is Grab. Using the app which is available on both android and iOS app store, users can easily use it to book transportation in simple steps. First, location detection is used to determine the pick up point accurately. Users are then prompted to key in their destination and their choice of transportation. After confirming the booking, users are able to track if their driver is on the way, and be notified when it has arrived.
The app is popular as it offers more convenience compared to the traditional taxi. Users don't have to make a call to book with Grab, and the app makes it impossible to misheard pick-up or destination point. The app is more effective and transparent as it directly indicates how much will the journey cost. In addition, Grab also give their customer extra value by frequently giving promo code that users can use in the mobile app.