Mobile app development is the process whereby application software is developed specifically for mobile devices. Usually, mobile app is accessible through devices such as smartphone and tablet. Apart from those that are already pre-installed in the devices, you can also download apps from an online app store. In 2017, it is reported that the Apple has more than 3 million apps in its mobile app ecosystem. Games like Pokemon Go, online ride hailing platforms, and online food ordering have all been a big hit. As technology and smart devices are becoming more and more readily accessible to people worldwide, mobile app development is a rapidly growing field. Designers and developers are often contacted by businesses and enterprises to work on mobile app development.
The Benefits of Having A Mobile App
A common assumption is that only big companies need to have their own mobile app. And that is, in fact, wrong. Even small and medium enterprises can benefit from having a mobile app and stay in the front-line of their industry, here's why:
- Be ever visible. People are on their phone a lot, and imagine the exposure gained if the app icon of your business is there. By just being there, you are able to cross your customers' mind, increasing the chance for them to think of your service.
- Increase customer engagement. Having a mobile app means that customers can easily reach you wherever they are. Transactions can be done in just a few clicks and moreover, consistent service and procedures are applied so that satisfying interaction is more guaranteed.
- Build customers loyalty. Mobile app development helps you to connect in direct and meaningful way with your customers. It is also possible to provide extra value for your customers by creating a loyalty program or app-only promotions. When customers have a good experience, chances are they gonna use the app again.
How To Create A Mobile App
Convinced to create a mobile app for your business, but have no idea where to start? Check out our post on how to create an app without programming! Alternatively, the easiest way to do this is to be in contact with digital experts who specialize in mobile app development. Mobile app developers are ready at your service, handling the app design according to your needs. The prices will usually vary depending on the complexity and the platforms supported. Therefore, it is good to have an idea of what functions you need for the app and its purpose.
Reviews Of Mobile App Development
Grab - Car, Taxi, Bike Booking App
An example of a very successful and popular mobile app is Grab. Using the app which is available on both android and iOS app store, users can easily use it to book transportation in simple steps. First, location detection is used to determine the pick up point accurately. Users are then prompted to key in their destination and their choice of transportation. After confirming the booking, users are able to track if their driver is on the way, and be notified when it has arrived.
The app is popular as it offers more convenience compared to the traditional taxi. Users don't have to make a call to book with Grab, and the app makes it impossible to misheard pick-up or destination point. The app is more effective and transparent as it directly indicates how much will the journey cost. In addition, Grab also give their customer extra value by frequently giving promo code that users can use in the mobile app.
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