Successful Digital Marketing
In a time when everything is moving towards being digital,
having a strong online presence is extremely important to maintain relevance
and keep up with the trend. A range of digital marketing initiatives such as
setting up social media account, developing mobile app, and creating websites is
the industry standard way to build online presence.
It is, of course, desirable to have a successful digital
marketing. The benefits can come in various ways such as making your business
marketing more cost-effective, providing a direct and straightforward way to
track response rate, generating higher revenue from online sales, giving boost
to brand reputation, and heightening the brand competitiveness.
Not Just About the Quantity
Digital marketing can be tricky, though. To be successful
and hopefully rank high on the Google search engine result, Search Engine
Optimization (SEO) marketing is usually employed. The goal of SEO is to make
stuffs easier for both the audience and the search engine robots. Therefore, it
generally focuses on making useful content that is relevant to the keywords
that users may key in. However, in recent updates, more sophisticated technology
is used to encourage digital marketers to pay attention to the user experience
as well.
Focusing on User Experience
A good UX is one that put the users’ needs first. There are
many ways to do this, for example: writing high quality content that will
benefit the readers, using recorded data to personalize browsing experience,
and many others. Usability aspect should also not be ignored as it is essential
in helping people have an enjoyable experience. In return for the effort, an
excellent UX will make a good impression on people, resulting in organic
sharing and positive word-of-mouth.
UX in Local Context
The Singapore User Experience scene is a lively one. As businesses are increasingly aware of
the importance of UX, companies focusing in the field and freelancers are on
high demand. A UX agency can provide their service to handle stuffs ranging from
the initial UX research and evaluation, designing and developing the website
and mobile, to helping the brand makes a mark in the digital scene.
In Singapore, where the start-up culture is thriving, a good
UX is not just an addition to a good enterprise. Research and planning of
websites and apps are very important. Designing a good UX and having a clear
workflow can help a lot in figuring out a product’s goal, the message it wants
to convey, target audiences, and coming up with a sustainable scheme to
generate profit.
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